top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Adapting our new brand voice for different audiences through print.
Project type
This project challenged me to take our newly developed brand messaging and make it work for different audiences across magazine ads. Rather than simply rolling out one-size-fits-all copy, I crafted distinct variations that spoke directly to walkers, serious hikers, casual outdoor enthusiasts, and gear specialists.
bottom of page