Boosting sales with strategic email templating.

At Cotswold Outdoor Group, I identified a critical inefficiency in our email marketing process. Each campaign required 3+ hours of bespoke design and copy creation, leading to inconsistent branding and delayed launches for our premium running brands.

I collaborated with senior designers to develop a scalable (and simplified) email template system specifically for new shoe launches. Because we'd be promoting new launches weekly during peak run season. The solution featured modular content blocks, consistent CTAs, and flexible layouts that maintained brand integrity while allowing for quick product customisation.

Results:

- Reduced production time by 67% (from 3 hours to 1 hour per campaign).
- Improved click-through rates by 1.7% through strategic content positioning.
- Enhanced brand consistency across all product launch communications.
- Enabled faster response to seasonal launches and stock changes.
- Created a reusable framework that consistently drove revenue growth.