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Social content for Snow+Rock's heritage campaign
Project type
Social Media
The task was to create social content that honoured heritage while proving the brand's expertise. We dug into the archives and pulled out imagery from their 80s catalogues: think neon one-pieces and a lot of bold looks!
What was clear? Style had evolved over the years. But even more so, the technology of this gear had come a LONG way. So that's the angle I took, while also giving a valid mention to Snow+Rock's experts, the people who really differentiate the brand from competitors.
I worked with our lead creatives and social teams to write copy that landed this message in a fun way, because the brand's tone was super playful.
The result: social posts that felt authentic, celebrated the journey, and reinforced Snow+Rock as the experts they've always been.
